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Digital Certificates In Use At Keeneland September Yearling Sale

September 17, 2019

The Thoroughbred – a 300-year-old breed of horse that is the center of a global industry steeped in tradition – is in the digital age.

As members of the 2018 foal crop, the thousands of horses being offered for sale during Keeneland’s September Yearling Sale on Sept. 9-22 are members of the first foal crop for which The Jockey Club requires every step of the registration process and the subsequent transfer of each horse’s digital certificate – the official identification document often called “papers” – to be done online. 

Through The Jockey Club Interactive Registration (registry.jockeyclub.com), business with The Jockey Club is done electronically by users who have established an online account.

Those selling yearlings at the September Sale used Interactive Registration to transfer a yearling’s digital foal certificate to Keeneland, which means they no longer had to mail, overnight or hand-deliver printed registration papers to the sales company. Keeneland no longer had to handle each set of papers and enter information from them into its own computer sales system.

Buyers also are using Interactive Registration for their purchases at the September Sale.

Keeneland’s Buyer Registration Form includes a place for the buyer to indicate his or her Certificate Manager, the person or entity associated with the buyer’s Interactive Registration account, and the appropriate email address. Once a yearling sells and Keeneland receives payment for the horse, Keeneland will assign the digital certificate to the designated Certificate Manager.

“Digital certificates have many advantages,” said Sidney Boots of Keeneland’s sales team who handles The Jockey Club Certificates Services. “You know where a horse’s papers are at all times, and they can’t get lost in the mail. They can be easily and quickly transferred from consignor to sales company to buyer and eventually to the race track.

“Digital certificates have made Keeneland’s life easier, and our hope is they will be easier for the entire industry.”

Digital certificates for foals of 2018 were used for weanlings who were cataloged to Keeneland’s 2018 November Breeding Stock Sale and for newly turned yearlings who were cataloged to the 2019 January Horses of All Ages Sale. Because the September Sale is the year’s largest yearling sale, the 13-session auction marks the greatest use of digital certificates to date.

Boots, whose office is in Keeneland’s Administrative Office, is available to assist people with Interactive Registration. A representative of The Jockey Club also will be available in the Keeneland Sales Pavilion at times throughout the auction.