Featured News

Keeneland Catalogs 18 Horses for May Digital Sale

May 20, 2021

Keeneland has cataloged 18 horses for its May Digital Sale, to be held Tuesday, May 25 as part of Keeneland’s Digital Sales Ring platform. The May Sale catalog is available at Keenelanddigital.com.

Online bidding opens at 10 a.m. ET on May 25 and will begin to close that day at 2 p.m.

BUYERS - How to Register and Bid

Keeneland encourages buyers to register for an account in the Keeneland Digital Sales Ring before May 25.  To log in to the Keeneland Digital Sales Ring, you should register for an account or log in through the Keeneland Sales Portal. Your universal login applies to both the Sales Portal and the Digital Sales Ring.

Step 1: Visit portal.keeneland.com and create an account or log in to your existing Keeneland Sales Portal Account;
Step 2: Upon sign in, click MY ACCOUNT and review your current credit limit. Request credit as needed. We recommend you do this prior to the sale day;

Step 3: Click the DIGITAL SALES RING button in the top right corner to automatically access and participate in the Digital Sale. 

Buyers have two options for bidding on the day of the sale:

  • Direct Bid allows you to bid manually as you go.
  • Max Bid establishes a top price that you are willing to pay for a hip. As the bidding progresses, the software will automatically bid on your behalf as you are outbid up to your maximum.

For more information about the March Sale, contact Dean Roethemeier at droethemeier@keeneland.com, Kyle Wilson atkwilson@keeneland.com or Chip McGaughey at cmcgaughey@keeneland.com.