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Keeneland Digital Sales Ring Sets 2021 Calendar with First Sale Scheduled March 23

February 10, 2021

The Keeneland Digital Sales Ring, the stand-alone online auction platform that debuted in 2020, has scheduled seven mixed sales for 2021. The first digital sale is set for March 23, followed by sales in May, June, July, August, October and December (see dates for sales, entry open/close and catalog availability at the conclusion of this release).

Keeneland developed the Digital Sales Ring together with Kentucky-based technology company Horseco and in 2020 conducted sales in June, October and December. The platform offers Keeneland the flexibility to host small, select online auctions throughout the year in addition to its four major live sales in January, April, September and November. These online auctions also allow sellers the opportunity to take advantage of timely updates in offering racing and breeding stock.

“We are excited to announce the 2021 schedule for the Keeneland Digital Sales Ring, which continues to grow the online market and expand the services Keeneland is able to provide its sales clients,” Keeneland Director of Sales Development Mark Maronde said. “The Digital Sales Ring offers tremendous convenience and flexibility for sellers and buyers, who can fully participate in the auction process and present horses for sale regardless of location.” 

“We thank the buyers and consignors who supported the Digital Sales Ring during its launch in 2020,” Keeneland President, CEO and Interim Director of Sales Shannon Arvin said. “Keeneland has always been a leader in Thoroughbred sales and we look forward to employing further enhancements to the online platform and digital catalog.”

On the day of each sale, online bidding will open at 10 a.m. ET and begin to close at 2 p.m.


2021 Keeneland Digital Sales Ring Schedule and Important Dates


Entries Open

Entries Close

Catalog is Live on Keenelanddigital.com

Date of Sale


March 1

March 16

March 18

March 23


May 1

May 18

May 20

May 25


May 26

June 22

June 24

June 29


June 30

July 20

July 22

July 27


July 28

Aug. 24

Aug. 26

Aug. 31


Oct. 1

Oct. 19

Oct. 21

Oct. 26


Dec. 1

Dec. 7

Dec. 9

Dec. 14




For more information, please visit Keeneland Digital Sales Ring.